What’s New: Every Door Direct Mail-Retail
Every Door Direct Mail™ (EDDM)-Retail is a new retail product using Simplified Addressing. EDDM-Retail™ makes it possible for small businesses to send Direct Mail (Standard Mail® flats only) — Note that the minimum mailpiece size is 3.5 inches high, 5 inches long, and 0.007 inch thick, but to be considered a flat, a piece must exceed at least one of the minimum dimensions noted in the accompanying illustration — without a permit and without the expense of list purchasing. The mailer must provide enough mailpieces to cover either every active residential or every active residential and business combined delivery on one or more carrier routes serviced by the retail office (up to a maximum of 5,000 pieces per mailing). And don’t forget that the entire group of Post Office™ boxes for an office counts as a separate route too!
All USPS® retail facilities are required to offer EDDM-Retail for distribution to their own Post Office box sections or associated delivery units. Standard operating procedures for acceptance are found on the Retail website at http://blue.usps.gov/retail/L1Policies.htm#SOPs.
Now being explored is an option that would allow customers to mail their EDDM-Retail mailpieces to the destinating office using Priority Mail® service, with delivery instructions, documentation, and payment enclosed.
Check the EDDM website (www.usps.com/everydoordirectmail) for further details.
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I am told most postal workers put these in the trash and dont really deliver to “every door”. One postal delivery worker told me there is a trash BIN for EDDM not delivered. He also told me they will put some on the first coupole of streets, skip houses that dont have mail that day. By the end of the day, he might put in one or two a street.
Its sucks for small business to be so uncertain about the service.
You must have been talking to a disgruntled postal employee. What he/she told you is not what the huge majority of postal employees do…that is not how they complete their jobs. If they did do this they would get caught pretty fast. PEN
There is an opt out process in EDDM, but businesses generally ignore it. They just look for the kickback for their “investment” – They’re willing to annoy 1,000 others to get 10 calls. It’s deplorable. The USPS needs to do what is done in every other country that does simplified addressing – take opt outs directly. Often times it’s just a sign or sticker on your mail box.
EDDM ABSOLUTELY SUCKS FOR THE CONSUMER. POSTAL CUSTOMERS SHOULD BE ABLE TO OPT OUT & NOT BE FORCE FED YOUR MARKETING GARBAGE. IT’S NOT JUST ONE POST CARD. IT’S ONE POST CARD OR CIRCULAR OR MENU FROM EVERY MERCHANT WHO SIGNS UP FOR THIS PLAN, THEREBY INUNDATING A HOME OWNER’S MAILBOX WITH UNWANTED GARBAGE HEADED STRAIGHT FOR A LANDFILL. MY POLICY IS THAT IF YOU SEND ME A PIECE OF EDDM, I WILL BOYCOTT YOUR BUSINESS AND INSTRUCT MY NEIGHBORS TO DO THE SAME. WE IN OUR NEIGHBORHOOD ACTUALLY KEEP TABS ON WHO SENDS US THIS UNWANTED JUNK & WE AVOID PATRONIZING THOSE BUSINESS AT ALL COSTS, EVEN WHEN WE MAY HAVE PATRONIZED THEM IN THE PAST OF OUR OWN FREE WILL. …THERE ABSOLUTELY NEEDS TO BE AN ‘OPT OUT’ OPTION AND AN EFFECTIVE WAY FOR POSTAL CUSTOMERS TO GET THEIR ADDRESSES OFF THIS GODFORSAKEN LIST. MY MAILBOX IS NOT YOUR GARBAGE CAN!
EDDM is a waist and one should be able to opt out of such service. I do not want to be contact nor have to deal with the crap dished out by the USPS system! EDDM is completely against the orginal intent of the USPS system.
The problem I have is that the US postal employess. Are not aware of the program. And I have lost over $15,000 in less that 30 days. Because of the employess not being trained and mail not being delivery on time.
BE WARE
We’ve had great success with this program. Keep up these advertiser-friendly programs USPS and we’ll keep sending you business!
Every Door Direct mail is a new mailing system produced by US postal service that permits to mail postcards or other mail items at a lower prices.So, EDDM is one of the cheapest marketing program.
EDDM is a way for the USPS to avoid abiding by the recipient’s wishes to stop junk mail. It is impossible to be removed from receiving this waste of tree pulp.
Every door direct mail is a ground breaking new direct mail system created by the US postal service that allows businesses to mail postcards or other mail pieces at a very low cost.This is a very useful article for those who want to know about the areas and requirements of EDDM.
The USPS Every Door Direct mail service is designed to provide a valuable tool for businesses of all sizes.EDDM help a business to expand their reach with their clients by means of saturation mails without need of enabling mailing lists as well as other fee.
Good to hear that direct mail has helped increase your leads, and your right even if they throw out your mailing they still saw your mailing. With email the only message the customer will get to see before it makes it to the trash folder is the subject line. If the email makes it past the spam filters.
Really EDDM is helpful for bussiness and helps to target custmersby mailing program.It enables regular retail businesses to mail at an astounding 14.2 cents per postcard without even needing to have a mailing address.