Effective June 24, commercial mailers can begin taking advantage of a new permit indicia designed to assist their marketing efforts. The new Picture Permit offering allows commercial mailers to include logos, trademarks or other brand images in the permit imprint indicia area of their automation presort mailings — increasing the value and visual impact of their First-Class Mail and Standard letters and cards. The fee per mailpiece is 1-cent for First-Class Mail and 2-cents for Standard Mail.