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Last year’s sales figures from Every Door Direct Mail (EDDM) were so encouraging the Postal Service has set far grander plans for the product this year.
Introduced by the Postal Service last April, EDDM already has grown to a $270-million-a-year product. Vice President, Sales, Cliff Rucker has stated USPS is aiming for $1 billion in 2012 EDDM sales. Rucker said the $1 billion mark would be reached by focusing on the following sources:
- Sales to national and regional franchises
- Alliances with printers
- New product development, including new mail sizes to appeal to businesses who don’t want to print new menus, and new route options, such as delivering only to commercial customers.
- New strategies, such as targeting political campaigns and local businesses
- New sales generated by 100 additional sales associates who will contact new customers
Rucker stressed that USPS can reach its EDDM sales goal only if employees remain committed through training and engagement with the product.
I am a rural mail carrier in SC.I have just read this articule and I am glag for the usps but how do they have the right to say if we stay committed?The last two years me and my co-workers have heard nothing but postal workers are overpayed and underworked.In the office I work in our routes are set on postal evaluated time on my route I am set at 7.5 hrs daily which it usually takes at least 9 hrs to complete and alot is to do with taking care not to make mistakes and make sure people get the right things that are due to them.I know this does not have much to do with articule above but I just wish the government and the usps would commit to us as much as we do them.