{"id":8876,"date":"2014-10-30T15:18:52","date_gmt":"2014-10-30T20:18:52","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=8876"},"modified":"2014-10-30T15:18:52","modified_gmt":"2014-10-30T20:18:52","slug":"innovation-starting-to-pay-off-for-postal-service","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2014\/10\/30\/innovation-starting-to-pay-off-for-postal-service\/","title":{"rendered":"Innovation \u2018starting to pay off\u2019 for Postal Service"},"content":{"rendered":"<figure>\n<div>\n<h1>Tech and tradition<\/h1>\n<h4>Williamson: Innovation \u2018starting to pay off\u2019 for Postal Service<\/h4>\n<\/div>\n<div><br class=\"Apple-interchange-newline\" \/><img decoding=\"async\" src=\"https:\/\/liteblue.usps.gov\/news\/link\/2014\/10oct\/images\/news31s1.jpg\" alt=\"CHRO\" width=\"220\" \/><\/div><figcaption>CHRO Jeff Williamson<\/figcaption><\/figure>\n<p>The Postal Service is continuing to innovate in an effort to make mail more valuable, CHRO Jeff Williamson told the<em>Wisconsin State Journal<\/em><span class=\"Apple-converted-space\">\u00a0<\/span>in a<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/host.madison.com\/wsj\/business\/executive-qa\/executive-q-a-postal-service-uses-innovation-to-increase-revenues\/article_d0063e1c-07af-5e3d-9096-263670676947.html\"><em>recent interview<\/em><\/a>.<\/p>\n<p>\u201cWe\u2019re blending what we\u2019ve always done well, which is the delivery of mail and packages, with what technology is really affording us to do to land customers,\u201d Williamson said.<\/p>\n<p>Direct mailpieces are using QR codes to draw customers to a website, increasing online shopping and demand for package shipments.<\/p>\n<p>The Postal Service\u2019s packaging service business added 210 million more packages in 2013, increasing revenues in that area by 8 percent to $12.5 billion.<\/p>\n<p>\u201cWhat we\u2019re seeing is the value of mail combined with digital technology is really making an impact on businesses and marketers,\u201d Williamson said.<\/p>\n<p>The Postal Service is also using technology to improve the customer experience with improvements like text message tracking updates.<\/p>\n<p>\u201cWe\u2019re really starting to see many of these technology enhancements and innovations starting to pay off,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech and tradition Williamson: Innovation \u2018starting to pay off\u2019 for Postal Service CHRO Jeff Williamson The Postal Service is continuing to innovate in an effort to make mail more valuable, CHRO Jeff Williamson told theWisconsin State Journal\u00a0in a\u00a0recent interview. \u201cWe\u2019re blending what we\u2019ve always done well, which is the delivery of mail and packages, with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-8876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usps-news","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/8876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=8876"}],"version-history":[{"count":1,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/8876\/revisions"}],"predecessor-version":[{"id":8878,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/8876\/revisions\/8878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media\/8877"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=8876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=8876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=8876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}