By a 5 to 1 margin, consumers in the United States still prefer to receive bills and similar documents on paper, Porter says. Even in the digital age, there are \u201cstill some things that mail does better\u201d for mailers and recipients.<\/p>\n
For recipients, the benefits of mail are simple: No Internet connections, devices, outlets or batteries are required. Also, recipients can typically predict when they will receive their mail, as opposed to emails that arrive throughout the day. Mailers benefit because the odds of a message getting a recipient\u2019s attention are better: The average consumer receives 157 emails a day, compared to just two direct mail marketing pieces, according to USPS research. Also, according to the Postal Service\u2019s most recent\u00a0Household Diary Study<\/a>,\u00a055 percent of people who receive advertising mail read it.<\/p>\n Additionally, the Postal Service will never incorrectly sort your mail into a spam folder, Porter says. If it\u2019s properly addressed, the mail will make it to intended recipients.<\/p>\n","protected":false},"excerpt":{"rendered":" USPS – May 20, 2014 Most consumers want to continue receiving mail because it\u2019s free and easy to manage,\u00a0according to Mike Porter, president of Print\/Mail, an independent consulting firm. By a 5 to 1 margin, consumers in the United States still prefer to receive bills and similar documents on paper, Porter says. Even in the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-7607","post","type-post","status-publish","format-standard","hentry","category-usps-news","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/7607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=7607"}],"version-history":[{"count":1,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/7607\/revisions"}],"predecessor-version":[{"id":7608,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/7607\/revisions\/7608"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=7607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=7607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=7607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2014\/05\/news16s4-300x234.jpg\")
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