{"id":7012,"date":"2014-02-11T16:34:45","date_gmt":"2014-02-11T21:34:45","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=7012"},"modified":"2014-02-11T16:34:45","modified_gmt":"2014-02-11T21:34:45","slug":"usps-creative-service-and-advertising-contracts","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2014\/02\/11\/usps-creative-service-and-advertising-contracts\/","title":{"rendered":"USPS Creative Service and Advertising Contracts"},"content":{"rendered":"<p><strong>U.S. Postal Service Creative Service and Advertising Contracts<\/strong><br \/>\n<em>Feb. 11, 2014 &#8211; OIG: New Audit Started\u00a0 <a href=\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2014\/02\/sm-inspector-general.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-7013\" alt=\"sm-inspector-general\" src=\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2014\/02\/sm-inspector-general.gif\" width=\"300\" height=\"250\" \/><\/a><\/em><\/p>\n<p>The Postal Service, as America\u2019s oldest and most trusted delivery service, has to maintain a distinction between other delivery services in the marketplace to remain competitive. The Postal Services\u2019 competitive advantage is dependent on the American people\u2019s perception and trust in its brand. In fiscal years 2012 and 2013, the Postal Service committed approximately $227,220,071 in purchases for advertising and creative services to help promote its brand.<\/p>\n<p>The OIG published a report in January 2013 and found that the Postal Service was not adequately monitoring its two largest advertising contracts. A new Chief Marketing and Sales Office was hired in May 2012 and informed the OIG that the marketing department was in the process of evaluating the Postal Services\u2019 overall advertising program. This involved restructuring the advertising contracts to allow the Postal Service to take advantage of available competition in the advertising marketplace and maximize the effectiveness of the Postal Service&#8217;s advertising investments.<\/p>\n<p><strong>Since the expiration of one of it&#8217;s two largest advertising contracts:<\/strong><\/p>\n<p>Has competition for advertising and creative services contracts actually increased?<\/p>\n<p>Did the Postal Service diversify it&#8217;s advertising contracts to take advantage of the competitive market?<\/p>\n<p>To add your comments to this OIG audit subject <a href=\"https:\/\/www.uspsoig.gov\/audit-project\/14yg001sm000\" target=\"_blank\">click here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U.S. Postal Service Creative Service and Advertising Contracts Feb. 11, 2014 &#8211; OIG: New Audit Started\u00a0 The Postal Service, as America\u2019s oldest and most trusted delivery service, has to maintain a distinction between other delivery services in the marketplace to remain competitive. The Postal Services\u2019 competitive advantage is dependent on the American people\u2019s perception and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-7012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usps-news","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/7012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=7012"}],"version-history":[{"count":1,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/7012\/revisions"}],"predecessor-version":[{"id":7014,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/7012\/revisions\/7014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media\/7013"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=7012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=7012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=7012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}