{"id":4595,"date":"2012-06-12T21:43:45","date_gmt":"2012-06-13T02:43:45","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=4595"},"modified":"2012-06-12T21:43:45","modified_gmt":"2012-06-13T02:43:45","slug":"usps-friends-online-and-social-media","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2012\/06\/12\/usps-friends-online-and-social-media\/","title":{"rendered":"USPS \u2018friends\u2019 online and social media"},"content":{"rendered":"<p><a class=\"highslide\" onclick=\"return vz.expand(this)\" href=\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2012\/06\/1-PEN-NEWS.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-4596\" title=\"1-PEN-NEWS\" src=\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2012\/06\/1-PEN-NEWS-150x150.gif\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p><strong>Positive buzz<br \/>\n<\/strong><em>USPS \u2018friends\u2019 online and social media<\/em><\/p>\n<p>To improve the customer&#8217;s experience, the Postal Service uses feedback from the Customer Experience Measurement (CEM) survey and also monitors internet chatter \u2014 blogs, forums, tweets, news stories.<\/p>\n<p>In quarter 2 of fiscal year 2012, the volume of Internet &#8220;articles\u201d promoting usps.com, mobile barcodes and QR Codes, Every Door Direct Mail, and new stamp releases increased considerably over the same period last year (SPLY).<\/p>\n<p>The volume of tweets and blogs discussing Every Door Direct doubled in quarter 2 over SPLY with nearly twice the percentage of positive sentiments as negative sentiments.<\/p>\n<p>National and local news releases announcing new stamps were widely reported by both traditional and social media. Despite negative news \u2014 a $3.3 billion first quarter loss \u2014 there was tremendous positive discussion of these releases.<\/p>\n<p>USPS has had a presence on social media websites for some time, with something for everyone \u2014 customers, mailers and stamp collectors.<\/p>\n<p>\u201cUSPS is a big topic in the social media world,\u201d said Consumer and Industry Affairs VP Maura Robinson. \u201cWe\u2019re analyzing what our customers have to say in order to improve their experience with us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Positive buzz USPS \u2018friends\u2019 online and social media To improve the customer&#8217;s experience, the Postal Service uses feedback from the Customer Experience Measurement (CEM) survey and also monitors internet chatter \u2014 blogs, forums, tweets, news stories. In quarter 2 of fiscal year 2012, the volume of Internet &#8220;articles\u201d promoting usps.com, mobile barcodes and QR Codes, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-4595","post","type-post","status-publish","format-standard","hentry","category-usps-new-bytes","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/4595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=4595"}],"version-history":[{"count":2,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/4595\/revisions"}],"predecessor-version":[{"id":4598,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/4595\/revisions\/4598"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=4595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=4595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=4595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}