{"id":39802,"date":"2026-07-12T11:28:34","date_gmt":"2026-07-12T16:28:34","guid":{"rendered":"https:\/\/postalemployeenetwork.com\/news\/?p=39802"},"modified":"2026-07-12T11:28:34","modified_gmt":"2026-07-12T16:28:34","slug":"usps-issues-new-barbie-forever-stamps","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2026\/07\/12\/usps-issues-new-barbie-forever-stamps\/","title":{"rendered":"USPS issues new Barbie Forever stamps"},"content":{"rendered":"
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Postal Service honors the limitless possibilities of beloved doll<\/em><\/strong><\/p>\n

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AUSTIN, TX \u2014 The U.S. Postal Service honored the possibilities and hope of Mattel\u2019s Inc.\u2019s iconic Barbie\u00ae \u2014 played with, enjoyed and collected by countless fans of all ages \u2014 with a new series of 10 collectible stamps and introduced to some of the doll\u2019s most loyal fans at the annual National Barbie Doll Collectors Convention in Austin, TX, today.<\/p>\n

\u201cThe original Barbie stamp has been one of our most memorable and beloved stamps, with appeal felt by Barbie fans young and old,\u201d said Lisa Bobb-Semple, the Postal Service\u2019s director of stamp services. \u201cAs much as our customers loved that stamp, we wanted to feature a selection of the modern careers depicted across the decades during which Barbie has become the best-selling doll of all time.\u201d<\/p>\n

Created by Mattel Inc., a global play and family entertainment company, and introduced in 1959 as \u201cThe Original Teenage Fashion Model,\u201d Barbie quickly evolved into much more, becoming a symbol of limitless possibilities for generations of children. With an ever-expanding resum\u00e9 that now represents more than 250 careers and counting, Mattel\u2019s introduction of Barbie was groundbreaking and came to represent a modern view of womanhood in the mid-20th century. The new stamps pay tribute to the world\u2019s best-selling doll and its legacy of endless possibility, creativity and empowerment during the last 65-plus years.<\/p>\n

Top Row:<\/strong><\/p>\n

In 1961, Barbie stepped into an early professional role as a\u00a0registered nurse<\/strong>. The blond Barbie wears a white cotton nurse\u2019s uniform with a graduate nurse\u2019s cap, a blue cape and era-appropriate \u201ccat-eye\u201d glasses. Barbie became a\u00a0surgeon\u00a0<\/strong>in 1973. The Malibu Barbie on the stamp is equipped with a stethoscope and is garbed in light blue scrubs and mask, with blond hair peeking out from underneath a surgical cap.<\/p>\n

Two decades after Barbie first went to space, this 1986\u00a0astronaut\u00a0<\/strong>suited up in a very \u201980s broad-shouldered spacesuit in hot pink and silver lam\u00e9, with a bubble-helmet worn over dark brunette hair.<\/p>\n

Firefighter\u00a0<\/strong>Barbie arrived on the scene in 1995. The doll\u2019s turnout gear consists of yellow helmet, jacket, pants and a white \u201cBarbie Fire Rescue 1\u201d T-shirt. A red ribbon secures a blond ponytail.<\/p>\n

In the \u201990s, dinosaurs loomed large in every way. This brunette\u00a0paleontologist\u00a0<\/strong>Barbie, introduced in 1996, is equipped for exploration with bucket hat, field bag, belted khaki shorts, dinosaur shirt, and pink earrings and kerchief.<\/p>\n

Bottom Row:<\/strong><\/p>\n

Signing \u201cI love you,\u201d this\u00a0sign language teacher\u00a0<\/strong>Barbie has blond hair and wears a light blue sweater, plaid skirt and a beaded necklace. American Sign Language teaching materials were included in the playset, introduced in 2000.<\/p>\n

For the 2018 Barbie Career of the Year playset, Barbie is a\u00a0robotics engineer<\/strong>\u00a0with goggles, a laptop computer and a tiny toy robot. With dark brown hair in a trendy updo, Barbie wears a faded jean jacket, black jeans and a T-shirt with a circuitry pattern.<\/p>\n

As a\u00a0judge<\/strong>, the 2019 Barbie Career of the Year doll has a gavel to call the courtroom to order and make important decisions. Wearing traditional black judicial robes and a lacy jabot, this dark-haired Barbie stands for justice.<\/p>\n

Ready to score as a\u00a0soccer player<\/strong>, Barbie is kitted up in green-trimmed white shorts and a flashy, red-striped, green jersey emblazoned with a team patch and the number 16. Released in 2022, this brown-haired doll \u2014 hair pulled back into a sporty ponytail \u2014 wears a red headband and carries a black and white soccer ball.<\/p>\n

As part of the 2025 Barbie Career of the Year Women in Music set, the\u00a0musical artist<\/strong>\u00a0Barbie rocks a sky-blue guitar and a bright pink-sparkle dress and shawl, with high-volume dark curls highlighted in pink and purple.<\/p>\n

The pane and stamps were designed by Ethel Kessler, a USPS art director, in collaboration with Mattel, using photography from Mattel. Near the top left of the selvage, the issuance title \u201cBarbie\u201d appears in white in the brand\u2019s famous logo script, against a field of \u201cBarbie Pink.\u201d Underneath the title, a paragraph of explanatory text is printed in white. To the right of the text are the two rows of five stamps each, which are in a vertical design format, noticeably taller than standard commemorative stamps. At the bottom of the selvage is a narrow stripe of pale pink atop a wider blue stripe, which contains the phrase \u201cYou can be anything\u201d printed in white.<\/p>\n

The Barbie stamps are issued as Forever stamps and will always be equal in value to the current First-Class Mail 1-ounce price. News of the Barbie stamps is being shared with the hashtag\u00a0#BarbieStamps<\/strong>.<\/p>\n

About Mattel<\/strong><\/p>\n

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. Mattel engages consumers and fans through the franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, Uno, Masters of the Universe, Matchbox, Monster High, Polly Pocket, as well as other popular Mattel properties owned or licensed in partnership with global entertainment companies. Mattel offerings include toys, content, consumer products, digital and live experiences. Mattel products are sold in collaboration with the world\u2019s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. For more information, visit\u00a0mattel.com<\/em><\/a>.?<\/em><\/p>\n

Postal Products<\/strong><\/p>\n

Customers may purchase stamps and other philatelic products through\u00a0The Postal Store<\/em><\/a>\u00a0at\u00a0usps.com\/shopstamps<\/em><\/a>, by calling 844-737-7826, by mail through\u00a0USA Philatelic<\/em><\/a>, or at Post Office locations nationwide. For officially licensed stamp products, shop the\u00a0USPS Officially Licensed Collection on Amazon<\/em><\/a>. Additional information on stamps, first-day-of-issue ceremonies and stamp-inspired products can be found at\u00a0stampsforever.com<\/em><\/a>.<\/p>\n

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The United States Postal Service is an independent federal establishment, mandated to be self-financing and to serve every American community through the affordable, reliable and secure delivery of mail and packages to more than 170 million addresses six and often seven days a week. Overseen by a bipartisan Board of Governors, the Postal Service is celebrating its 250th year of service to customers amidst a network modernization plan aimed at restoring long-term financial sustainability, improving service, and maintaining the organization as one of America\u2019s most valued and trusted brands.<\/p>\n

The Postal Service generally receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Postal Service honors the limitless possibilities of beloved doll AUSTIN, TX \u2014 The U.S. Postal Service honored the possibilities and hope of Mattel\u2019s Inc.\u2019s iconic Barbie\u00ae \u2014 played with, enjoyed and collected by countless fans of all ages \u2014 with a new series of 10 collectible stamps and introduced to some of the doll\u2019s most […]<\/p>\n","protected":false},"author":1,"featured_media":39804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-39802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/39802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=39802"}],"version-history":[{"count":1,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/39802\/revisions"}],"predecessor-version":[{"id":39805,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/39802\/revisions\/39805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media\/39804"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=39802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=39802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=39802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}