{"id":3339,"date":"2011-12-20T11:36:21","date_gmt":"2011-12-20T16:36:21","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=3339"},"modified":"2011-12-20T11:36:21","modified_gmt":"2011-12-20T16:36:21","slug":"postal-service-enhances-online-service-in-spanish-and-chinese","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2011\/12\/20\/postal-service-enhances-online-service-in-spanish-and-chinese\/","title":{"rendered":"Postal Service Enhances Online Service in Spanish and Chinese"},"content":{"rendered":"<p><a class=\"highslide\" onclick=\"return vz.expand(this)\" href=\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2011\/12\/USPS-News3.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-3340\" title=\"USPS News\" src=\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2011\/12\/USPS-News3-150x150.gif\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Customers from two fast-growing U.S. populations \u2014 Spanish and Chinese speakers \u2014 will now be able to track packages, look up ZIP codes and learn about U.S. Postal Service products and services in Spanish and simplified Chinese on usps.com.<\/p>\n<p>\u201cWe\u2019re making it easier for our customers to take care of their mailing and shipping needs at a time and place that is most convenient and in a language that is most comfortable,\u201d said Kelly Sigmon, vice president, Channel Access. \u201cTranslation of product pages and FAQs in Spanish and simplified Chinese is the latest example of how we\u2019re improving customers\u2019 experiences on our newly redesigned website.\u201d<\/p>\n<p>After English, Spanish and Chinese are the two most popular languages spoken in the United States. Simplified Chinese was selected for the Postal Service\u2019s website because it\u2019s the most common version in written communications.<\/p>\n<p>Multilingual options are the first major functional improvements to usps.com since the recent launch of the site\u2019s new look and feel. \u201cOther major enhancements planned for the near future will build on the goal of expanding customer access to our products and services and improving customer service,\u201d said Sigmon.<\/p>\n<p>usps.com had 413 million visits in 2010 \u2014 more than 1.3 million each day. \u201cOther companies have seen 1 to 3 percent of their traffic driven by their multilingual sites,\u201d said Sigmon. \u201cWe\u2019re hoping for the same results.\u201d<\/p>\n<p>According to the 2010 Census, the U.S. Hispanic population grew by 43 percent from 38 million in 2000 to 50 million in 2010 while the non-Hispanic population grew by only 4.9 percent. Of the 55.4 million people who speak a language other than English at home, 62 percent (34.5 million) speak Spanish, and 15 percent speak an Asian\/Pacific Islander language. According to the 2009 American Community Survey by the U.S. Census, Chinese-Americans are the largest Asian group (3.8 million) in the United States.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers from two fast-growing U.S. populations \u2014 Spanish and Chinese speakers \u2014 will now be able to track packages, look up ZIP codes and learn about U.S. Postal Service products and services in Spanish and simplified Chinese on usps.com. \u201cWe\u2019re making it easier for our customers to take care of their mailing and shipping needs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3339","post","type-post","status-publish","format-standard","hentry","category-usps-news","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/3339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=3339"}],"version-history":[{"count":2,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/3339\/revisions"}],"predecessor-version":[{"id":3342,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/3339\/revisions\/3342"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=3339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=3339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=3339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}