{"id":26345,"date":"2019-05-07T08:50:43","date_gmt":"2019-05-07T13:50:43","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=26345"},"modified":"2019-05-07T08:50:43","modified_gmt":"2019-05-07T13:50:43","slug":"postmaster-general-brennan-highlights-how-digital-dimensions-are-taking-mail-to-new-heights","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2019\/05\/07\/postmaster-general-brennan-highlights-how-digital-dimensions-are-taking-mail-to-new-heights\/","title":{"rendered":"Postmaster General Brennan Highlights How Digital Dimensions are Taking Mail to New Heights"},"content":{"rendered":"
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2019 National Postal Forum showcases the bridging of physical and digital worlds to meet consumer and business needs<\/em><\/h3>\n<\/div>\n

INDIANAPOLIS \u2014 In her keynote address opening this year\u2019s National Postal Forum, Postmaster General and CEO Megan Brennan highlighted the many new ways the Postal Service and the Mailing and Shipping Industry are bridging physical and digital marketing channels to meet consumer and business needs.<\/p>\n

\u201cNew combinations of physical and digital are proving to be a growth opportunity for our industry,\u201d said Brennan. \u201cOrganizations see significant increases in sales that can be attributed directly to an integrated advertising campaign.\u201d<\/p>\n

Postmaster General Brennan described innovations transforming the capabilities of mail by adding a digital dimension to the consumer experience. These included Informed Delivery, which allows residential customers to see a mobile preview of their mail, and provides businesses with a new way to engage consumers and extract more value from their investment in mail.<\/p>\n

\u201cMore than 2,000 mail senders are now using Informed Delivery to entice consumers toward a website, a coupon, or to open an app or connect directly with a business,\u201d said Brennan. \u201cThis is a powerful offering that moves the mail recipient closer to making the purchase.\u201d<\/p>\n

\u201cToday, there are more than 16.4 million registered users of this powerful digital channel, and we are committed to growing our user base to 40 million customers by the end of 2020,\u201d said Brennan. \u201cWe will also expand our Informed Delivery offering by including package integration \u2013 this will provide a powerful new means of engaging for both package senders and recipients.\u201d<\/p>\n

Describing the Postal Service information and technology infrastructure as a platform of products and applications to power growth and business opportunities, Brennan highlighted industry use of real time data to provide business insights and enhance customer value.<\/p>\n

\u201cWhether it is information that improves efficiency in payments, returns, processing, or that improves visibility into letters, packages, and transportation, the Postal Service Informed Platform offers a data-driven, customer-centric approach for our industry,\u201d said Brennan. \u201cWe leverage our information infrastructure to empower our business customers with the right data, at the right time so they can reach the right consumers, and so that those consumers can make the most informed purchasing decisions.\u201d<\/p>\n

The Postmaster General also described the Postal Service commitment to helping America\u2019s businesses differentiate their offerings through the delivery experience, and to speed the pace of innovations bridging the physical and digital to spur greater return on mail and package delivery investment.<\/p>\n

The National Postal Forum \u2013 taking place May 5-8, 2019 in Indianapolis, IN \u2013 is an annual national gathering of more 4,000 professionals from the mailing and shipping industry. The four-day gathering enables industry professionals to learn and collaborate in service of their business.<\/p>\n

The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

2019 National Postal Forum showcases the bridging of physical and digital worlds to meet consumer and business needs INDIANAPOLIS \u2014 In her keynote address opening this year\u2019s National Postal Forum, Postmaster General and CEO Megan Brennan highlighted the many new ways the Postal Service and the Mailing and Shipping Industry are bridging physical and digital […]<\/p>\n","protected":false},"author":1,"featured_media":19525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-26345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/26345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=26345"}],"version-history":[{"count":1,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/26345\/revisions"}],"predecessor-version":[{"id":26346,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/26345\/revisions\/26346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media\/19525"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=26345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=26345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=26345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}