{"id":2407,"date":"2011-06-28T21:42:50","date_gmt":"2011-06-29T02:42:50","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=2407"},"modified":"2011-06-28T21:42:50","modified_gmt":"2011-06-29T02:42:50","slug":"usps-now-selling-most-requested-holiday-gift","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2011\/06\/28\/usps-now-selling-most-requested-holiday-gift\/","title":{"rendered":"USPS Now Selling Most Requested Holiday Gift"},"content":{"rendered":"<p><a class=\"highslide\" onclick=\"return vz.expand(this)\" href=\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2011\/06\/USPS-News9.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-2408\" title=\"USPS News\" src=\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2011\/06\/USPS-News9-150x150.gif\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p><strong>U.S. Postal Service Now Selling Most-Requested Holiday Gift<br \/>\n<\/strong><em>Gift Cards to Provide Customer Convenience and Revenue Opportunities<\/em><\/p>\n<p>WASHINGTON \u2014 Recognizing the natural tie between the use of gift cards for gifting and the use of the mail for sending gift cards, the U.S. Postal Service is now selling \u201cthe most-requested holiday gift\u201d at more than 1,800 Post Offices.<\/p>\n<p>The new line of \u201copen-loop\u201d gift cards \u2014 so-called because they can be used at any merchant that accepts the card brand \u2014 is part of a two-year market test of the ability of gift cards to increase customer convenience and enhance Postal Service revenue by encouraging use of the mail. To take advantage of cross-selling opportunities, the gift cards are being sold at Post Offices that currently sell greeting cards.<\/p>\n<p>\u201cWe are always looking for new ways to improve the customer experience and generate new revenue,\u201d said Kelly Sigmon, vice president, Channel Access. \u201cSelling gift cards, greeting cards and stamps all at one location is a natural fit for our business model and a natural fit for our customers.\u201d<\/p>\n<p>According to Sigmon, the market test will expand to up to 3,000 additional locations \u2014 including locations without the greeting cards \u2014 in October 2011, to capture holiday sales. \u201cGift cards are the single most-requested gift, with 77 percent of consumers buying at least one gift card during the holiday season,\u201d Sigmon said.<\/p>\n<p>While the Postal Service can expand the market test to other vendors, American Express is the first company to participate in the program. American Express Gift Cards will be sold in denominations of $25 and $50 and in variable-load denominations, with a minimum denomination of $25 and a maximum denomination of $100.<\/p>\n<p>The Postal Service will operate only as a sales agent and will receive a negotiated portion of the purchase price of $3.95 for the $25 denomination; $4.95 for the $50 denomination; and $5.95 for the variable-load cards. American Express will provide all customer support.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U.S. Postal Service Now Selling Most-Requested Holiday Gift Gift Cards to Provide Customer Convenience and Revenue Opportunities WASHINGTON \u2014 Recognizing the natural tie between the use of gift cards for gifting and the use of the mail for sending gift cards, the U.S. Postal Service is now selling \u201cthe most-requested holiday gift\u201d at more than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2407","post","type-post","status-publish","format-standard","hentry","category-usps-news","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/2407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=2407"}],"version-history":[{"count":2,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/2407\/revisions"}],"predecessor-version":[{"id":2410,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/2407\/revisions\/2410"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=2407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=2407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=2407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}