{"id":20542,"date":"2017-08-09T08:24:24","date_gmt":"2017-08-09T13:24:24","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=20542"},"modified":"2017-08-09T08:24:24","modified_gmt":"2017-08-09T13:24:24","slug":"advertising-mail-remains-popular-with-marketers","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2017\/08\/09\/advertising-mail-remains-popular-with-marketers\/","title":{"rendered":"Advertising Mail Remains Popular With Marketers"},"content":{"rendered":"<div class=\"post-thumbnail link-fullfeature\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-twentyfourteen-full-width  wp-post-image\" src=\"https:\/\/link.usps.com\/wp-content\/uploads\/2017\/08\/HouseholdDiary_large-story.jpg\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" srcset=\"https:\/\/link.usps.com\/wp-content\/uploads\/2017\/08\/HouseholdDiary_large-story.jpg 900w, https:\/\/link.usps.com\/wp-content\/uploads\/2017\/08\/HouseholdDiary_large-story-300x200.jpg 300w, https:\/\/link.usps.com\/wp-content\/uploads\/2017\/08\/HouseholdDiary_large-story-768x512.jpg 768w, https:\/\/link.usps.com\/wp-content\/uploads\/2017\/08\/HouseholdDiary_large-story-120x80.jpg 120w\" alt=\"Woman in orange shirt opens mailbox\" width=\"533\" height=\"355\" \/><\/p>\n<h6 class=\"link-caption\">Most households read or scan their advertising mail, USPS research shows.<\/h6>\n<\/div>\n<p>Although mail volumes declined overall last year, advertising mail remained a popular method to reach the nation\u2019s consumers, new research shows.<\/p>\n<p>Approximately 3.8 billion advertising pieces were sent through First-Class Mail last year, up 6 percent from 2015, according to the latest edition of the Postal Service\u2019s annual household diary study.<\/p>\n<p>More than 70 billion advertising pieces were sent through Standard Mail, up less than 1 percent from one year earlier.<\/p>\n<p>Businesses like advertising mail because it\u2019s effective, according to USPS Financial Economist John Mazzone, who leads the household study.<\/p>\n<p>\u201cThe majority of households either read or scanned advertising mail,\u201d he said.<\/p>\n<p>The research shows merchants sent the most advertising mail last year, followed by financial and services firms.<\/p>\n<p>The Postal Service conducts the annual diary study to identify the types of mail that households send and receive, as well as other trends.<\/p>\n<p>Additional highlights from this year\u2019s report:<\/p>\n<p>\u2022 Households received 4.7 billion packages last year. Driven by increases in online shopping, total packages sent and received by households increased 14 percent from 2015.<\/p>\n<p>\u2022 The volume of First-Class Mail sent and received by households fell 4 percent from 2015. The decline is attributed to continued growth in online banking and communication.<\/p>\n<p>\u2022 Households received 5.1 billion periodicals by mail in 2016. Most were magazines and only about one quarter were newspapers.<\/p>\n<p>The Postal Regulatory Commission\u2019s site has the\u00a0<em><a href=\"https:\/\/www.prc.gov\/docs\/100\/100837\/FY2016%20Household%20Diary%20Study.pdf\" target=\"_blank\" rel=\"noopener\">full report<\/a><\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most households read or scan their advertising mail, USPS research shows. Although mail volumes declined overall last year, advertising mail remained a popular method to reach the nation\u2019s consumers, new research shows. Approximately 3.8 billion advertising pieces were sent through First-Class Mail last year, up 6 percent from 2015, according to the latest edition of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20545,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-20542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usps-news","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/20542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=20542"}],"version-history":[{"count":2,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/20542\/revisions"}],"predecessor-version":[{"id":20544,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/20542\/revisions\/20544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media\/20545"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=20542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=20542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=20542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}