{"id":19601,"date":"2017-05-25T08:51:00","date_gmt":"2017-05-25T13:51:00","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=19601"},"modified":"2017-05-25T08:51:00","modified_gmt":"2017-05-25T13:51:00","slug":"lincoln-motor-company-wins-irresistible-mail-award","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2017\/05\/25\/lincoln-motor-company-wins-irresistible-mail-award\/","title":{"rendered":"Lincoln Motor Company wins Irresistible Mail Award"},"content":{"rendered":"<h3 class=\"phxMainContentTitle\">U.S. Postal Service Recognizes The Lincoln Motor Company, Hudson Rouge, Structural Graphics for Innovative Use of Mail to Engage Customers<\/h3>\n<p>BALTIMORE &#8211; 5\/24\/17 &#8211; The U.S. Postal Service has recognized The Lincoln Motor Company, Hudson Rouge and Structural Graphics with the Irresistible Mail Grand Champion Award for their ability to create exceptional and innovative mail pieces. The Postal Service also recognized the University of Pittsburgh and Unofficial Cardboard with the first-ever Irresistible Mail Award for Innovative Technology.<\/p>\n<p>Irresistible Mail is a program that highlights mail pieces that increase engagement through innovative design, print or digital technologies. Mail is evolving, allowing marketers to leverage the unique interactivity of mail and create new and powerful experiences by seamlessly connecting mail with digital content and by employing new printing techniques to improve memorability and responses.<\/p>\n<p>The Lincoln Motor Company\u2019s piece \u201cSee it First,\u201d which was designed by Hudson Rouge and printed by Structural Graphics, was one of four finalists recognized at this year\u2019s National Postal Forum in Baltimore May 21-24. The other recognized finalists were:<\/p>\n<ul>\n<li>\u201cToyota Sienna Superhero\u201d from Gulf States Toyota<\/li>\n<li>\u201cHoliday Inkling Mystery Game\u201d from The Standard Group<\/li>\n<li>\u201cIt Takes Something Amazing\u201d from Porsche<\/li>\n<\/ul>\n<p>All of the finalists were highlighted at the conference. The winner was selected yesterday by a vote of conference attendees.<\/p>\n<p>The Lincoln Motor Company\u2019s mail piece played a video that introduced the Continental\u2019s heritage and features. It was accompanied by a tri-fold brochure and offered a framed print to those placing pre-orders.<\/p>\n<p>The University of Pittsburgh\u2019s mail piece \u201cPitt Honors Admits Cardboard\u201d included cardboard goggles so that students could take a virtual reality tour of the campus.<\/p>\n<p>The submissions to the Irresistible Mail Award showcased a multitude of engagement elements and their combinations, such as physical interactivity, multisensory experiences with scents and textures, augmented reality, video in print, colorful envelopes, uniquely shaped mail pieces, personalized messages, and keepsakes.<\/p>\n<p>The 2017 finalists and the honorable mentions are on display on the program\u2019s website irresistiblemail.com. A new version of the contest will be announced shortly and updates will be provided on the <a href=\"http:\/\/www.irresistiblemail.com\/\">Irresistible Mail<\/a> website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19602\" src=\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2017\/05\/Irresistible-Mail.jpg\" alt=\"\" width=\"549\" height=\"298\" srcset=\"https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2017\/05\/Irresistible-Mail.jpg 549w, https:\/\/postalemployeenetwork.com\/news\/wp-content\/uploads\/2017\/05\/Irresistible-Mail-300x163.jpg 300w\" sizes=\"auto, (max-width: 549px) 100vw, 549px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U.S. Postal Service Recognizes The Lincoln Motor Company, Hudson Rouge, Structural Graphics for Innovative Use of Mail to Engage Customers BALTIMORE &#8211; 5\/24\/17 &#8211; The U.S. Postal Service has recognized The Lincoln Motor Company, Hudson Rouge and Structural Graphics with the Irresistible Mail Grand Champion Award for their ability to create exceptional and innovative mail [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-19601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usps-news","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/19601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=19601"}],"version-history":[{"count":1,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/19601\/revisions"}],"predecessor-version":[{"id":19603,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/19601\/revisions\/19603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media\/19602"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=19601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=19601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=19601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}