{"id":1520,"date":"2010-10-15T07:56:39","date_gmt":"2010-10-15T12:56:39","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=1520"},"modified":"2013-06-28T09:08:46","modified_gmt":"2013-06-28T14:08:46","slug":"usps-looks-to-stakeholders-for-new-ideas","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2010\/10\/15\/usps-looks-to-stakeholders-for-new-ideas\/","title":{"rendered":"USPS LOOKS TO STAKEHOLDERS FOR NEW IDEAS"},"content":{"rendered":"

\"PMG<\/a><\/p>\n

EXPLORING INNOVATION
\nUSPS LOOKS TO STAKEHOLDERS FOR NEW IDEAS<\/strong><\/p>\n

When PMG Jack Potter last March announced the Postal Service\u2019s plan<\/a> for what he termed a \u201cleaner, more market responsive Postal Service that can thrive far into the future,\u201d he challenged anyone with a vested interest in a viable postal system to put forth ideas to help the organization move forward.<\/p>\n

Since March, postal officials have been meeting regularly with customers and other stakeholders to bring them into the process. In August, Senior Vice President, Customer Relations, Steve Kearney organized an \u201cInnovation Symposium\u201d with the Mailers\u2019 Technical Advisory Committee, during which 130 of the Postal Service\u2019s largest customers addressed 10 topics, ranging from the future of the organization to a discussion of which areas could be more innovative.<\/p>\n

Ideas submitted included ways to increase electronic services to hybrid mail and suggestions on how to restore the \u201cmail moment\u201d \u2014 when delivery of a mailpiece is eagerly anticipated by residential customers.<\/p>\n

The search for ideas continued on Sept. 15 \u2014 National Postal Customer Council (PCC) Day \u2014 when the 200 local PCCs were asked for feedback on ideas. \u201cPCCs regularly provide us with valuable feedback,\u201d said Vice President, Sales, Susan Plonkey. \u201cThey\u2019ll do the same as we explore potential innovations to respond to an evolving marketplace.\u201d<\/p>\n

The latest event for gathering innovative ideas took place this week near Washington, DC, when more than 100 stakeholders representing Congress, regulators, customers and USPS heard presentations from experts on the future of the mail and shared their thoughts. \u201cYou are the movers and shakers of a $1 trillion industry,\u201d Potter said in remarks at the start of the event. \u201cThis industry is at a fork in the road, and your input is critical to us.\u201d<\/p>\n

Scott Bedbury, CEO of Brandstream, a market branding consultant and former marketing executive at Nike and Starbucks, provided an upbeat view of the Postal Service\u2019s place in a digital world. He said the mail offers a unique \u201cphysical\u201d experience that digital media can\u2019t provide. He urged his audience to \u201crekindle and leverage the nobility and greater good that is in the DNA of the USPS with a new generation of products, services, brand experiences and messages.\u201d<\/p>\n

Bedbury also discussed the role of employees in a rejuvenated USPS. \u201cNever underestimate the value of dedicated employees that have a sense of mission and nobility,\u201d he said. \u201cImagine what you could do with 600,000 such employees.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

EXPLORING INNOVATION USPS LOOKS TO STAKEHOLDERS FOR NEW IDEAS When PMG Jack Potter last March announced the Postal Service\u2019s plan for what he termed a \u201cleaner, more market responsive Postal Service that can thrive far into the future,\u201d he challenged anyone with a vested interest in a viable postal system to put forth ideas to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1520","post","type-post","status-publish","format-standard","hentry","category-breaking","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/1520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=1520"}],"version-history":[{"count":4,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/1520\/revisions"}],"predecessor-version":[{"id":6249,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/1520\/revisions\/6249"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=1520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=1520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=1520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}