{"id":14332,"date":"2016-03-08T09:24:56","date_gmt":"2016-03-08T14:24:56","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=14332"},"modified":"2016-03-08T09:24:56","modified_gmt":"2016-03-08T14:24:56","slug":"usps-uses-new-technology-to-target-voters","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2016\/03\/08\/usps-uses-new-technology-to-target-voters\/","title":{"rendered":"USPS uses new technology to target voters"},"content":{"rendered":"<header class=\"entry-header\">\n<h1 class=\"entry-title-full\">Digital politics<\/h1>\n<h3 class=\"link-subhead-full\">USPS uses new technology to target voters<\/h3>\n<div class=\"entry-meta\"><span class=\"entry-date\"><time class=\"entry-date\" datetime=\"2016-03-07T11:15:54+00:00\">USPS News Link 3\/7\/16<\/time><\/span><\/div>\n<\/header>\n<div class=\"entry-content full\">\n<div class=\"post-thumbnail\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-twentyfourteen-full-width wp-post-image\" src=\"http:\/\/link.usps.com\/wp-content\/uploads\/2016\/03\/AR-Mailpiece_large-story.jpg\" alt=\"The USPS AR app allows users to scan a mailpiece to see virtual campaign messages.\" width=\"450\" height=\"300\" \/><\/p>\n<h6 class=\"link-caption\">The USPS AR app allows users to scan a mailpiece to see virtual campaign messages.<\/h6>\n<\/div>\n<p>USPS is using its popular mobile app to show political campaigns how they can use mail to communicate with voters this election year.<\/p>\n<p>Candidates, strategists and others are receiving a new Postal Service mailer that encourages them to download the USPS \u201caugmented reality\u201d app to their mobile device.<\/p>\n<p>When recipients use the app to scan the mailer, they see a message from a \u201ccandidate\u201d who describes the benefits of using direct mail in political campaigns.<\/p>\n<p>This is the same technology that allowed app users to<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/link.usps.com\/2015\/11\/23\/peanuts-pictures\/\" target=\"_blank\"><em>snap<\/em><\/a><span class=\"Apple-converted-space\">\u00a0<\/span>photos of family and friends posing alongside Charlie Brown and the other \u201cPeanuts\u201d characters last year.<\/p>\n<p>\u201cWe want to show candidates and campaigns how they can use the USPS AR app to create an interactive, virtual experience for voters,\u201d said Chris Karpenko, the Postal Service\u2019s acting executive director of brand marketing.<\/p>\n<p>The app and mailer are part of the Postal Service\u2019s broader efforts to capitalize on expected increases in Political Campaign Mail this year.<\/p>\n<p>USPS also has introduced a site,<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/link.usps.com\/2016\/03\/01\/winning-choice\/\"><em>DeliverTheWin.com<\/em><\/a>, to educate campaigns and candidates and formed partnerships with political<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/link.usps.com\/2016\/02\/23\/joining-forces\/\"><em>trade groups<\/em><\/a><span class=\"Apple-converted-space\">\u00a0<\/span>and<span class=\"Apple-converted-space\">\u00a0<\/span><a href=\"http:\/\/link.usps.com\/2016\/02\/18\/running-mates\/\"><em>publications<\/em><\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital politics USPS uses new technology to target voters USPS News Link 3\/7\/16 The USPS AR app allows users to scan a mailpiece to see virtual campaign messages. USPS is using its popular mobile app to show political campaigns how they can use mail to communicate with voters this election year. Candidates, strategists and others [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-14332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usps-news","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/14332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=14332"}],"version-history":[{"count":1,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/14332\/revisions"}],"predecessor-version":[{"id":14334,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/14332\/revisions\/14334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media\/14333"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=14332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=14332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=14332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}