{"id":11332,"date":"2015-06-19T07:45:16","date_gmt":"2015-06-19T12:45:16","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=11332"},"modified":"2015-06-19T07:45:16","modified_gmt":"2015-06-19T12:45:16","slug":"nations-oldest-catalog-still-going-strong","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2015\/06\/19\/nations-oldest-catalog-still-going-strong\/","title":{"rendered":"Nation\u2019s oldest catalog still going strong"},"content":{"rendered":"

The long run<\/h1>\n

Nation\u2019s oldest catalog still going strong<\/h2>\n

\"Hammacher\"<\/div>\n
A consumer scans a Hammacher Schlemmer
\ncatalog to see a 3-D image of R2-D2.<\/h6>\n

Catalogs are\u00a0<\/span>making a comeback<\/a><\/em>\u00a0<\/span>\u2014 but don\u2019t tell that to Hammacher Schlemmer, whose mailings never went away.<\/p>\n

The prestigious retailer of high-tech gadgets and unusual products mails about 60 million catalogs each year. The publication debuted in 1881, making it the nation\u2019s longest-running catalog.<\/p>\n

\u201cThere is no [better] mechanism to get your brand in the hands of your prospective customers,\u201d Henry Coleman, the company\u2019s marketing director, says in a new\u00a0<\/span>Postal Service video<\/a><\/em>.<\/p>\n

Hammacher Schlemmer sees its catalog as a companion to its\u00a0<\/span>website<\/a><\/em>, where offerings include a voice-activated R2-D2 ($199.95), \u201cthe world\u2019s longest backyard water slide\u201d ($2,800) and an amphibious all-terrain vehicle ($49,000).<\/p>\n

\u201cIt\u2019s the digital marketing combined with the catalog that we really feel offers the best opportunities,\u201d Coleman says.<\/p>\n

The company also is a leader in one of the\u00a0<\/span>innovations<\/a><\/em>\u00a0<\/span>discussed at the recent National Postal Forum: using technology to enliven mailpieces.<\/p>\n

Hammacher Schlemmer\u2019s catalog includes augmented reality features that allow consumers to scan pages with a mobile device to see videos, reviews and extra images.<\/p>\n

\u201cThis is an incredible start to the marriage between the physical and the digital,\u201d Coleman says.<\/p>\n","protected":false},"excerpt":{"rendered":"

The long run Nation\u2019s oldest catalog still going strong USPS News Link –\u00a06\/18\/15 A consumer scans a Hammacher Schlemmer catalog to see a 3-D image of R2-D2. Catalogs are\u00a0making a comeback\u00a0\u2014 but don\u2019t tell that to Hammacher Schlemmer, whose mailings never went away. The prestigious retailer of high-tech gadgets and unusual products mails about 60 […]<\/p>\n","protected":false},"author":1,"featured_media":11333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-11332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usps-news","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/11332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=11332"}],"version-history":[{"count":1,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/11332\/revisions"}],"predecessor-version":[{"id":11334,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/11332\/revisions\/11334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media\/11333"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=11332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=11332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=11332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}