{"id":10423,"date":"2015-03-24T07:39:51","date_gmt":"2015-03-24T12:39:51","guid":{"rendered":"http:\/\/postalemployeenetwork.com\/news\/?p=10423"},"modified":"2015-03-24T07:39:51","modified_gmt":"2015-03-24T12:39:51","slug":"usps-employee-idea-generates-820000-in-revenue","status":"publish","type":"post","link":"https:\/\/postalemployeenetwork.com\/news\/2015\/03\/24\/usps-employee-idea-generates-820000-in-revenue\/","title":{"rendered":"USPS: Employee idea generates $820,000 in revenue"},"content":{"rendered":"<h1>The mail moment<\/h1>\n<h2>Employee idea generates $820,000 in revenue<\/h2>\n<p><time class=\"pubdate\" datetime=\"2015-03-23T14:55:00.000Z\">USPS News Link &#8211;\u00a03\/23\/15<\/time><\/p>\n<div><img decoding=\"async\" src=\"https:\/\/liteblue.usps.gov\/news\/link\/2015\/03mar\/images\/news24s3.jpg\" alt=\"Wayfair\" width=\"220\" \/><\/div>\n<h6>Greater Boston Sr. Sales Executive<br \/>\nTim Gallagher<\/h6>\n<p>When Greater Boston Sr. Sales Executive Tim Gallagher learned a major catalog retailer was interested in expanding its use of mail, he pitched the company on several affordable options.<\/p>\n<p>Gallagher told the executives about the \u201cmail moment\u201d \u2014 the daily ritual that consumers devote to retrieving their mail and discovering what it offers. The mail moment provides marketers with an opportunity to get their messages noticed and their offers considered.<\/p>\n<p>The company is now using the Postal Service to mail its catalogs.<\/p>\n<p>About 125,000 pieces per brand are sent every quarter \u2014 generating $820,000 in new revenue, with additional opportunities to come.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mail moment Employee idea generates $820,000 in revenue USPS News Link &#8211;\u00a03\/23\/15 Greater Boston Sr. Sales Executive Tim Gallagher When Greater Boston Sr. Sales Executive Tim Gallagher learned a major catalog retailer was interested in expanding its use of mail, he pitched the company on several affordable options. Gallagher told the executives about the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10424,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-10423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usps-news","last_archivepost"],"_links":{"self":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/10423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/comments?post=10423"}],"version-history":[{"count":1,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/10423\/revisions"}],"predecessor-version":[{"id":10425,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/posts\/10423\/revisions\/10425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media\/10424"}],"wp:attachment":[{"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/media?parent=10423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/categories?post=10423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/postalemployeenetwork.com\/news\/wp-json\/wp\/v2\/tags?post=10423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}